July 2024 - Leading luxury sports car manufacturer, Ferrari, has announced a new step into the future: it will now be possible to buy Ferrari cars for bitcoins in Europe.
The move underscores the company's commitment to keeping up with digital innovation and meeting the demands of the modern consumer.

Ferrari has always been at the forefront of the automotive industry, offering its customers not only cutting-edge technology and luxury, but also innovative solutions. The introduction of bitcoin payment option was a logical continuation of this tradition. In a statement, the company said, “We are pleased to offer our customers a new, convenient payment method that reflects the current trend towards digitalization of financial transactions. ”Why bitcoins?
The decision comes amid growing interest in cryptocurrencies among wealthy clients who are looking for new ways to manage their assets.

To pay for a car with bitcoins, customers will be able to use a specially designed interface on Ferrari's official website or through official dealers. All transactions will be conducted through reliable and trusted cryptocurrencies

Experts and market analysts have already positively assessed the move. In their opinion, the introduction of bitcoins as a means of payment demonstrates Ferrari's flexibility and innovation, which can attract new customers and increase the loyalty of existing ones.

The introduction of bitcoin payment for the purchase of Ferrari sports cars in Europe marks an important step towards a digital future. This solution is not only in keeping with the times, but also demonstrates Ferrari's willingness to go above and beyond to offer its customers the most modern and convenient solutions.

As the world continues to move towards digitalization and decentralization of finance, Ferrari reaffirms its status as an innovative industry leader.